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Search Engine Optimisation (SEO)


You now have a website, but how does potential visitors find you online?

It starts with a Search Engine like Google or Bing, and Yahoo. Search engine optimisation or SEO is the process of optimising your website for a search engine, so that your business website can be found when using their search function.

If your goal is to attract high volume traffic from a search engine when searching for your service or product on Google, then SEO would have to be a priority.

What you need is to partner with an experienced web design company with specialist skilled SEO services like Maxim Online.

As a SEO provider we understand how to optimise your website, ensuring that a search engine will index (include) your site for your search phrases.

Search engine optimisation is an ongoing process that often needs to be adapted. Measuring efforts through reporting, analysis and research enables us to propose actionable insights that allows for growth.

Get in touch with us today and see how you can leverage our 18 years of internet experience for your own website.

Website audit

The starting point of any search engine optimisation strategy is an audit into the websites efficiency and visibility. An audit helps in the understanding of functions and performance of the website. Optimising certain areas of the website ensures better search ranking on Google that allows for an increase in site traffic and overall performance. A website audit presents a business with actionable insights that allows for growth.

Keyword research

Provides valuable insight into the search queries that visitors are searching for from a search engine. Keyword research is the process of analysing search terms with the goal of using the results to favour the site being optimised. This is a key component of search engine optimisation (SEO) or general digital marketing.

Competitor analysis

Is the process of identifying industry competitors and reviewing their digital strategy to establish their search engine presence relative to your own.

Search engine indexing

Website crawlers gathers information from billions of webpages and organises it in the search index. When Google indexes a webpage, is becomes searchable from their search engine. If your website is not indexed, it cannot be search for.

Content writing

Content relevance and quality that is keyword rich forms the basis of what Google indexes.

Keyword density

Tells you how frequently a search phrase appears in your content, in relation to the total number of words on your website.

Link building

Is the process of creating hyperlinks (or links) from an external site to your website. Link building increases the perceived popularity by pointing to your website and in turn increases the possibility of the website ranked highly in the search engine results.

Reporting

The goal of reporting is to review the impact of SEO strategies and present actionable insights and potential search engine optimisation strategy changes.

Here are some of the important elements* Google considers in its algorithm to determine search engine placement:

On-Page SEO

Content

Backlinks

Device rendering

Page speed

Social presence

SSL encryption

Domain age

* There are over 200 elements considered, we are only listing a few valuable ones