Maxim Online is a specialist SEO agency with expertise in Cape Town. More than 19 years’ experience working with Cape Town businesses increasing their internet presence with search engine optimisation enabling them to be found on search engines by their potential customers. Search Engine Optimization (SEO) is the process of optimising your website, to ensure it appears high up on Google search results.
We are dedicated to building good working relationship with our clients. We have an invested interest in your search engine optimisation progress. If your business does well, so does ours.
The starting point of any search engine optimisation strategy is an audit into the website's efficiency and visibility. An audit helps in the understanding of functions and performance of the website.
Optimising certain areas of the website ensures better search ranking on Google that allows for an increase in site traffic and overall performance.
A website audit presents your business with actionable insights that allows for growth.
Do you need an audit for your website, click here?
Researching keywords provides valuable insight into the search queries that visitors are searching for from a search engine.
Keyword research is the process of analysing search terms with the goal of using the results to favour the site being optimised.
This is a key component of search engine optimisation (SEO) or general digital marketing.
Is the process of identifying industry competitors and reviewing their digital strategy to establish their search engine presence relative to your own.
Once your online competitors are identified we can use them as a baseline to measure your performance and increases in search engine rankings.
Do you want to learn more about your competitors, click here?
Content relevance and quality is key. Content is King and keyword rich content forms the basis of what Google indexes.
Well written content with strategic reference to your keywords and phrases enables you to deliver high quality content from your website. Google rewards credible and insightful content.
Keywords are a critical part of your SEO strategy.
Relevant content and optimised website design, ranking for the right keywords aids your site stand out and appear closer to the top of search engine results pages.
Keyword density or also referred to as keyword frequency is simply the number of times a specific keyword appears on a webpage. The more your keywords appear on your page could factor in your authority on the subject.
This goes hand in hand with content writing as you do not want to over use the keyword and potentially be negatively affected.
Is the process of creating hyperlinks (or links) from an external sites to your website.
Link building increases the perceived popularity by pointing to your website and in turn increases the possibility of the website ranked highly in the search engine results.
Acquiring quality websites linking to you is a best way to show Google that you are credible and have authoritative content on a keyword. This all helps improving your rankings on search engines.
The goal of reporting is to review the impact of SEO strategies and present actionable insights and potential search engine optimisation strategy changes.
Here are some of the important elements Google considers in its algorithm to determine search engine placement:
So you’ve finished working on all the aspects of SEO, but your website is still not at the top of Google.
Looking for an effective SEO strategy, which will help you rank on Google in 2022?
Grab this complete SEO checklist and leverage all the best tactics that work in 2022.
That’s a fact. With every Google core update, a few used-to-be-effective SEO tactics become useless.
To help keep your SEO strategy up-to-date, We’ve collected 12 obsolete SEO tactics you should avoid in 2022.